GTM Cookbook

Pick a goal. Inspect the play.

Every cost is a planning estimate. Results are placeholders until measured, and unfinished setups are labeled drafts.

25 plays shown

ESTIMATESetup supplied · untested

Agentic outbound from Claude Code

Book meetings from a cold ICP list

Claude Code + Apollo MCP + Instantly MCP

$68–83 (Apollo $20–26 + LLM $1–10 + Instantly $47 flat at 1k leads/mo)

ESTIMATESetup supplied · untested

Clay MCP account research in ChatGPT/Claude

Research top 50 accounts before outreach

Claude/ChatGPT + Clay MCP functions

$74–222 per 1,000 accounts (1–3 Clay credits each, ESTIMATE)

ESTIMATESetup supplied · untested

Codex list QA and dedupe

Clean a lead CSV before sending

Codex CLI + verifier

≈$1–10 LLM only (ESTIMATE) + verifier cost (unsourced)

ESTIMATESetup supplied · untested

Hiring-signal trigger

Reach companies hiring for the role your product replaces

Apollo job postings via MCP + LLM + Instantly

$70–90 (ESTIMATE, as play 1)

ESTIMATEDraft · setup TBD

Champion job-change play

Re-engage past users who changed jobs

Clay signals + Instantly

$222–444 (3–6 Clay credits, ESTIMATE) + $47

ESTIMATEDraft · setup TBD

Website visitor → alert

Act on intent same day

Clay/Apollo + n8n + Slack

$20–148 data + n8n €20/mo flat (ESTIMATE)

ESTIMATESetup supplied · untested

Reply triage agent

Auto-classify replies, draft responses

Instantly MCP + Claude

$1–5 LLM per 1,000 replies (ESTIMATE)

ESTIMATEDraft · setup TBD

Closed-lost revival

Re-open lost deals after 90 days

HubSpot MCP + Claude

$1–10 LLM (ESTIMATE); no data cost

ESTIMATEDraft · setup TBD

Competitor-review targeting

Target accounts complaining about a competitor

Exa/web search MCP + Apollo

$25–40 (ESTIMATE; Exa cost unsourced)

ESTIMATEDraft · setup TBD

LinkedIn post engagers → outreach

Reach people engaging with competitor posts

HeyReach/lemlist MCP + Clay

$74–222 Clay + sender flat (ESTIMATE; LinkedIn tools unpriced here)

ESTIMATEDraft · setup TBD

Programmatic SEO drafts

Rank for long-tail use-case pages

Claude Code + site repo

$5–50 per 1,000 pages LLM (ESTIMATE)

ESTIMATEDraft · setup TBD

Podcast/backlink outreach

Earn links and guest spots

Exa MCP + Claude + Instantly

$48–57 (ESTIMATE; data unsourced)

ESTIMATESetup supplied · untested

Reddit/X intent listening

Find people asking for your category

Exa/X search + Claude + Slack

$1–10 LLM (ESTIMATE)

ESTIMATESetup supplied · untested

AI SDR 30-day pilot scorecard

Evaluate an AI SDR vendor fairly

AiSDR/Salesforge/11x + CRM

Vendor from $416–3,750/mo (aisdrcompare.com, aiagentforsales.com)

ESTIMATEDraft · setup TBD

Event attendee follow-up

Convert conference leads

Clay + Claude + Instantly

$121–195 (ESTIMATE)

ESTIMATEDraft · setup TBD

Usage-based upsell agent

Find accounts ready to upgrade

HubSpot MCP + product data + Claude

$1–10 LLM (ESTIMATE)

ESTIMATEDraft · setup TBD

Weekly pipeline report agent

Auto summary of outbound KPIs

Codex/Claude + Instantly & HubSpot MCP

$1–5 per run LLM (ESTIMATE)