GTM Cookbook

AI agent plays for sales & marketing

Find customers.
Know the cost.

Practical agent workflows for small teams. Inspect the stack, check the math, and keep a human in control.

Browse plays →
25 plays to explore18 tools in the stackData checked 2026-10-16

Start with a play

From account research to a clean lead list. Supplied setups are untested; measured results are still TBD.

ESTIMATESetup supplied · untested

Agentic outbound from Claude Code

Book meetings from a cold ICP list

Claude Code + Apollo MCP + Instantly MCP

$68–83 (Apollo $20–26 + LLM $1–10 + Instantly $47 flat at 1k leads/mo)

ESTIMATESetup supplied · untested

Clay MCP account research in ChatGPT/Claude

Research top 50 accounts before outreach

Claude/ChatGPT + Clay MCP functions

$74–222 per 1,000 accounts (1–3 Clay credits each, ESTIMATE)

ESTIMATESetup supplied · untested

Codex list QA and dedupe

Clean a lead CSV before sending

Codex CLI + verifier

≈$1–10 LLM only (ESTIMATE) + verifier cost (unsourced)

Cheapest per 1,000 leads

Selected lead-based estimates, ordered by their lower bound. These are planning figures, not complete quotes.

Excludes incomplete totals, LLM-only costs, qualified-lead pricing, monthly vendor ranges, and costs per account, reply, page, or run. Seat fees, taxes, mailboxes, domains, and labor may add cost.

Newest price changes

First snapshot · 2026-10-16

No earlier prices are recorded, so no changes can be calculated. The tracker shows dated observations, not a live feed.

Open the cost tracker →