GTM Cookbook
ESTIMATEDraft · setup TBD

Event attendee follow-up

Convert conference leads

The stack

Clay + Claude + Instantly

ClaudeInstantlyClay

Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.

Prompt / setup

Placeholder: this play is an outline, not a runnable recipe. A tested setup has not been supplied.

TBD — write and test before publishing

Cost breakdown

ESTIMATE$121–195 (ESTIMATE)

Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.

Recorded unit prices and plan assumptions from supplied data
Tool / unitPrice & assumptionsSource & date
Instantly Outreach$47 / month

1,500 credits stated in supplied data. Flat subscription, not a per-email price.

instantly.ai

Vendor page in dataset

Clay Launch≈$0.074 / data credit

Derived from $185/month ÷ 2,500 Data Credits; also includes 15,000 Actions. Actions are a separate allowance.

clay.com

Derived unit estimate

Unpriced components: Claude. No applicable unit price is supplied for this play. Do not interpret missing prices as free.

Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.

Expected results vs benchmark

PLACEHOLDER RESULTS · ESTIMATE / TBD

No measured outcomes are supplied for this play.

ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)

Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.

Source notes

Dataset checked: . Recorded claims have not been freshly verified.

  • Clay Launch $185/mo = 2,500 Data Credits + 15,000 Actions (≈$0.074/credit) (clay.com/pricing, 16 Oct 2026)
  • Instantly Outreach $47/mo, 1,500 credits (instantly.ai/pricing, 16 Oct 2026)

Related plays

ESTIMATESetup supplied · untested

Clay MCP account research in ChatGPT/Claude

Research top 50 accounts before outreach

Claude/ChatGPT + Clay MCP functions

$74–222 per 1,000 accounts (1–3 Clay credits each, ESTIMATE)

ESTIMATEDraft · setup TBD

Champion job-change play

Re-engage past users who changed jobs

Clay signals + Instantly

$222–444 (3–6 Clay credits, ESTIMATE) + $47