GTM Cookbook

Clay

Research accounts, enrich contacts, and monitor signals.

Published pricing & unit estimates

Recorded from plays.json; not live pricing. Checked in the dataset 2026-10-16. Use each observation’s date below.

Recorded unit prices and plan assumptions from supplied data
Tool / unitPrice & assumptionsSource & date
Clay Launch≈$0.074 / data credit

Derived from $185/month ÷ 2,500 Data Credits; also includes 15,000 Actions. Actions are a separate allowance.

clay.com

Derived unit estimate

MCP / CLI support

MCP support claimed by the Clay source in the dataset.

Commercial links

No affiliate link is supplied for Clay. Pricing source links above are ordinary reference links.

Plays using Clay

ESTIMATESetup supplied · untested

Clay MCP account research in ChatGPT/Claude

Research top 50 accounts before outreach

Claude/ChatGPT + Clay MCP functions

$74–222 per 1,000 accounts (1–3 Clay credits each, ESTIMATE)

ESTIMATEDraft · setup TBD

Champion job-change play

Re-engage past users who changed jobs

Clay signals + Instantly

$222–444 (3–6 Clay credits, ESTIMATE) + $47

ESTIMATEDraft · setup TBD

Website visitor → alert

Act on intent same day

Clay/Apollo + n8n + Slack

$20–148 data + n8n €20/mo flat (ESTIMATE)

ESTIMATEDraft · setup TBD

LinkedIn post engagers → outreach

Reach people engaging with competitor posts

HeyReach/lemlist MCP + Clay

$74–222 Clay + sender flat (ESTIMATE; LinkedIn tools unpriced here)

ESTIMATEDraft · setup TBD

Event attendee follow-up

Convert conference leads

Clay + Claude + Instantly

$121–195 (ESTIMATE)