ESTIMATEDraft · setup TBD
Event attendee follow-up
Convert conference leads
Clay + Claude + Instantly
$121–195 (ESTIMATE)
ESTIMATESetup supplied · untested
Clay MCP account research in ChatGPT/Claude
Research top 50 accounts before outreach
The stack
Claude/ChatGPT + Clay MCP functions
Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.
Prompt / setup
Supplied setup, not tested by GTM Cookbook. Review permissions and keep outputs as drafts.
Enable a Clay Function 'account brief' for MCP; prompt: 'Run account brief for these domains and summarize buying signals.'Cost breakdown
ESTIMATE$74–222 per 1,000 accounts (1–3 Clay credits each, ESTIMATE)
Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Clay Launch | ≈$0.074 / data credit Derived from $185/month ÷ 2,500 Data Credits; also includes 15,000 Actions. Actions are a separate allowance. | clay.com Derived unit estimate |
Unpriced components: Claude, ChatGPT. No applicable unit price is supplied for this play. Do not interpret missing prices as free.
Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.
Expected results vs benchmark
PLACEHOLDER RESULTS · ESTIMATE / TBD
No measured outcomes are supplied for this play.
ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)
Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.
Source notes
Dataset checked: . Recorded claims have not been freshly verified.
- Clay Launch $185/mo = 2,500 Data Credits + 15,000 Actions (≈$0.074/credit) (clay.com/pricing, 16 Oct 2026)
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Related plays
ESTIMATEDraft · setup TBD
Champion job-change play
Re-engage past users who changed jobs
Clay signals + Instantly
$222–444 (3–6 Clay credits, ESTIMATE) + $47
ESTIMATEDraft · setup TBD
Clay waterfall enrichment → sequence
Max email coverage on a list
Clay + Instantly
$195–417 (2–5 credits/lead, ESTIMATE)