ESTIMATESetup supplied · untested
Clay MCP account research in ChatGPT/Claude
Research top 50 accounts before outreach
Claude/ChatGPT + Clay MCP functions
$74–222 per 1,000 accounts (1–3 Clay credits each, ESTIMATE)
Claude
Research accounts, draft messages, and summarize pipeline data.
Published pricing & unit estimates
Recorded from plays.json; not live pricing. Checked in the dataset 2026-10-16. Use each observation’s date below.
Unit prices not supplied. This cost cannot be independently reconstructed from the dataset. Verify vendor pricing before budgeting.
No verified per-lead cost can be derived. A subscription, API usage, or other service fees may apply.
MCP / CLI support
MCP support claimed in supplied sources; integration availability needs confirmation.
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Commercial links
No affiliate link is supplied for Claude. Pricing source links above are ordinary reference links.
Plays using Claude
ESTIMATESetup supplied · untested
Reply triage agent
Auto-classify replies, draft responses
Instantly MCP + Claude
$1–5 LLM per 1,000 replies (ESTIMATE)
ESTIMATEDraft · setup TBD
Closed-lost revival
Re-open lost deals after 90 days
HubSpot MCP + Claude
$1–10 LLM (ESTIMATE); no data cost
ESTIMATEDraft · setup TBD
Founder-led 50/day personal emails
Highly personal low-volume outbound
Claude + Apollo
$20–36 (ESTIMATE)
ESTIMATEDraft · setup TBD
Podcast/backlink outreach
Earn links and guest spots
Exa MCP + Claude + Instantly
$48–57 (ESTIMATE; data unsourced)
ESTIMATESetup supplied · untested
Launch directory submission tracker
Get listed on 50 directories
Claude + spreadsheet
≈$0–5 (ESTIMATE)
ESTIMATESetup supplied · untested
Reddit/X intent listening
Find people asking for your category
Exa/X search + Claude + Slack
$1–10 LLM (ESTIMATE)
ESTIMATEDraft · setup TBD
Event attendee follow-up
Convert conference leads
Clay + Claude + Instantly
$121–195 (ESTIMATE)
ESTIMATEDraft · setup TBD
Usage-based upsell agent
Find accounts ready to upgrade
HubSpot MCP + product data + Claude
$1–10 LLM (ESTIMATE)
ESTIMATEDraft · setup TBD
Sponsor prospecting for your newsletter
Find companies advertising in similar newsletters
Exa + Apollo + Claude
$25–40 (ESTIMATE)
ESTIMATEDraft · setup TBD
Weekly pipeline report agent
Auto summary of outbound KPIs
Codex/Claude + Instantly & HubSpot MCP
$1–5 per run LLM (ESTIMATE)