ESTIMATEDraft · setup TBD
Podcast/backlink outreach
Earn links and guest spots
Exa MCP + Claude + Instantly
$48–57 (ESTIMATE; data unsourced)
ESTIMATESetup supplied · untested
Reply triage agent
Auto-classify replies, draft responses
The stack
Instantly MCP + Claude
Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.
Prompt / setup
Supplied setup, not tested by GTM Cookbook. Review permissions and keep outputs as drafts.
'Pull new replies; label interested/objection/OOO/unsubscribe; draft responses for interested; never send.'Cost breakdown
ESTIMATE$1–5 LLM per 1,000 replies (ESTIMATE)
Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Instantly Outreach | $47 / month 1,500 credits stated in supplied data. Flat subscription, not a per-email price. | instantly.ai Vendor page in dataset |
Unpriced components: Claude. No applicable unit price is supplied for this play. Do not interpret missing prices as free.
Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.
Expected results vs benchmark
PLACEHOLDER RESULTS · ESTIMATE / TBD
No measured outcomes are supplied for this play.
ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)
Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.
Source notes
Dataset checked: . Recorded claims have not been freshly verified.
- Instantly Outreach $47/mo, 1,500 credits (instantly.ai/pricing, 16 Oct 2026)
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Related plays
ESTIMATEDraft · setup TBD
Event attendee follow-up
Convert conference leads
Clay + Claude + Instantly
$121–195 (ESTIMATE)
ESTIMATEDraft · setup TBD
Weekly pipeline report agent
Auto summary of outbound KPIs
Codex/Claude + Instantly & HubSpot MCP
$1–5 per run LLM (ESTIMATE)