ESTIMATESetup supplied · untested
Agentic outbound from Claude Code
Book meetings from a cold ICP list
Claude Code + Apollo MCP + Instantly MCP
$68–83 (Apollo $20–26 + LLM $1–10 + Instantly $47 flat at 1k leads/mo)
Instantly
Prepare outreach sequences and classify replies.
Published pricing & unit estimates
Recorded from plays.json; not live pricing. Checked in the dataset 2026-10-16. Use each observation’s date below.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Instantly Outreach | $47 / month 1,500 credits stated in supplied data. Flat subscription, not a per-email price. | instantly.ai Vendor page in dataset |
MCP / CLI support
MCP support claimed by a third-party source in the dataset.
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Commercial links
No affiliate link is supplied for Instantly. Pricing source links above are ordinary reference links.
Plays using Instantly
ESTIMATESetup supplied · untested
Hiring-signal trigger
Reach companies hiring for the role your product replaces
Apollo job postings via MCP + LLM + Instantly
$70–90 (ESTIMATE, as play 1)
ESTIMATEDraft · setup TBD
Champion job-change play
Re-engage past users who changed jobs
Clay signals + Instantly
$222–444 (3–6 Clay credits, ESTIMATE) + $47
ESTIMATEDraft · setup TBD
Clay waterfall enrichment → sequence
Max email coverage on a list
Clay + Instantly
$195–417 (2–5 credits/lead, ESTIMATE)
ESTIMATESetup supplied · untested
Reply triage agent
Auto-classify replies, draft responses
Instantly MCP + Claude
$1–5 LLM per 1,000 replies (ESTIMATE)
ESTIMATEDraft · setup TBD
Local business list → cold email
SMB lead gen from Google Maps
Apify MCP + Make + Instantly
≈$50 + Apify (unsourced) (ESTIMATE)
ESTIMATEDraft · setup TBD
Podcast/backlink outreach
Earn links and guest spots
Exa MCP + Claude + Instantly
$48–57 (ESTIMATE; data unsourced)
ESTIMATEDraft · setup TBD
Event attendee follow-up
Convert conference leads
Clay + Claude + Instantly
$121–195 (ESTIMATE)
ESTIMATEDraft · setup TBD
Weekly pipeline report agent
Auto summary of outbound KPIs
Codex/Claude + Instantly & HubSpot MCP
$1–5 per run LLM (ESTIMATE)