ESTIMATESetup supplied · untested
Agentic outbound from Claude Code
Book meetings from a cold ICP list
Claude Code + Apollo MCP + Instantly MCP
$68–83 (Apollo $20–26 + LLM $1–10 + Instantly $47 flat at 1k leads/mo)
ESTIMATEDraft · setup TBD
Local business list → cold email
SMB lead gen from Google Maps
The stack
Apify MCP + Make + Instantly
Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.
Prompt / setup
Placeholder: this play is an outline, not a runnable recipe. A tested setup has not been supplied.
TBD — write and test before publishingCost breakdown
ESTIMATE≈$50 + Apify (unsourced) (ESTIMATE)
Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Instantly Outreach | $47 / month 1,500 credits stated in supplied data. Flat subscription, not a per-email price. | instantly.ai Vendor page in dataset |
| Make Core | ≈$0.001059 / credit Derived from $10.59/month ÷ 10,000 credits. Credit consumption depends on workflow. | make.com Derived unit estimate |
Unpriced components: Apify. No applicable unit price is supplied for this play. Do not interpret missing prices as free.
Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.
Expected results vs benchmark
PLACEHOLDER RESULTS · ESTIMATE / TBD
No measured outcomes are supplied for this play.
ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)
Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.
Source notes
Dataset checked: . Recorded claims have not been freshly verified.
- Make Core $10.59/mo per 10,000 credits (make.com/pricing, 16 Oct 2026)
- Instantly Outreach $47/mo, 1,500 credits (instantly.ai/pricing, 16 Oct 2026)
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Related plays
ESTIMATESetup supplied · untested
Hiring-signal trigger
Reach companies hiring for the role your product replaces
Apollo job postings via MCP + LLM + Instantly
$70–90 (ESTIMATE, as play 1)
ESTIMATEDraft · setup TBD
Champion job-change play
Re-engage past users who changed jobs
Clay signals + Instantly
$222–444 (3–6 Clay credits, ESTIMATE) + $47