ESTIMATESetup supplied · untested
Agentic outbound from Claude Code
Book meetings from a cold ICP list
Claude Code + Apollo MCP + Instantly MCP
$68–83 (Apollo $20–26 + LLM $1–10 + Instantly $47 flat at 1k leads/mo)
ESTIMATESetup supplied · untested
Hiring-signal trigger
Reach companies hiring for the role your product replaces
The stack
Apollo job postings via MCP + LLM + Instantly
Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.
Prompt / setup
Supplied setup, not tested by GTM Cookbook. Review permissions and keep outputs as drafts.
'Find companies posting [role] in last 14 days; find head of [dept]; write email tying the hire to our product.'Cost breakdown
ESTIMATE$70–90 (ESTIMATE, as play 1)
Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Apollo email credit | ≈$0.020–0.026 / credit Email + phone uses 9 credits per contact. Third-party estimate; plan minimums not supplied. | coldlytics.com Third-party |
| Instantly Outreach | $47 / month 1,500 credits stated in supplied data. Flat subscription, not a per-email price. | instantly.ai Vendor page in dataset |
Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.
Expected results vs benchmark
PLACEHOLDER RESULTS · ESTIMATE / TBD
No measured outcomes are supplied for this play.
ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)
Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.
Source notes
Dataset checked: . Recorded claims have not been freshly verified.
- Apollo email ≈$0.020–0.026/credit; email+phone 9 credits (coldlytics.com/blog/apollo-io-pricing, 13 Oct 2026, third-party)
- Instantly Outreach $47/mo, 1,500 credits (instantly.ai/pricing, 16 Oct 2026)
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Related plays
ESTIMATEDraft · setup TBD
Champion job-change play
Re-engage past users who changed jobs
Clay signals + Instantly
$222–444 (3–6 Clay credits, ESTIMATE) + $47
ESTIMATEDraft · setup TBD
Clay waterfall enrichment → sequence
Max email coverage on a list
Clay + Instantly
$195–417 (2–5 credits/lead, ESTIMATE)