The cost tracker
Dated unit prices, plan minimums, and the assumptions behind agent workflow estimates.
ESTIMATES, not quotes. These are supplied observations, not freshly verified prices. Third-party claims and derived units are labeled. No uniform per-email or per-action price is supplied.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Apollo email credit | ≈$0.020–0.026 / credit Email + phone uses 9 credits per contact. Third-party estimate; plan minimums not supplied. | coldlytics.com Third-party |
| Instantly Outreach | $47 / month 1,500 credits stated in supplied data. Flat subscription, not a per-email price. | instantly.ai Vendor page in dataset |
| Clay Launch | ≈$0.074 / data credit Derived from $185/month ÷ 2,500 Data Credits; also includes 15,000 Actions. Actions are a separate allowance. | clay.com Derived unit estimate |
| n8n Cloud Starter | €20 / month Annual billing. No per-action price supplied; execution limits not supplied. | n8n.io Vendor page in dataset |
| Make Core | ≈$0.001059 / credit Derived from $10.59/month ÷ 10,000 credits. Credit consumption depends on workflow. | make.com Derived unit estimate |
| HubSpot Breeze Prospecting | $1 / qualified lead Third-party claim dated September 2026; vendor confirmation and seat costs not supplied. | aiagentforsales.com Third-party |
Change log
2026-10-16 · Initial snapshot
6 price observations imported from plays.json. Earlier values are unavailable. No increases, decreases, or savings claims can be made.
How to read the numbers
Credits, actions, executions, and leads are different units. A monthly plan divided by its allowance gives an allocation estimate, not necessarily the price of the next credit. USD and EUR amounts are not converted or ranked together.
Apollo’s phone-and-email play has a lower-bound discrepancy: its stated 9 credits at $0.020 implies $180 per 1,000 contacts rather than the supplied $176. Both are flagged on the play page.
The AI SDR pilot’s $416–3,750/month range is unsourced at the plan level and is not included as a unit-price observation. AI email’s $420–780/accepted meeting is an external benchmark, not a tool price.
Missing costs
LLM token rates, seats, verification, sender mailboxes, domains, labor, taxes, and several tool prices are not supplied. Confirm all applicable fees before committing a budget.