ESTIMATESetup supplied · untested
Agentic outbound from Claude Code
Book meetings from a cold ICP list
Claude Code + Apollo MCP + Instantly MCP
$68–83 (Apollo $20–26 + LLM $1–10 + Instantly $47 flat at 1k leads/mo)
Apollo
Find contacts and enrich prospect records.
Published pricing & unit estimates
Recorded from plays.json; not live pricing. Checked in the dataset 2026-10-16. Use each observation’s date below.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Apollo email credit | ≈$0.020–0.026 / credit Email + phone uses 9 credits per contact. Third-party estimate; plan minimums not supplied. | coldlytics.com Third-party |
MCP / CLI support
MCP support claimed by a third-party source in the dataset.
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Commercial links
No affiliate link is supplied for Apollo. Pricing source links above are ordinary reference links.
Plays using Apollo
ESTIMATESetup supplied · untested
Hiring-signal trigger
Reach companies hiring for the role your product replaces
Apollo job postings via MCP + LLM + Instantly
$70–90 (ESTIMATE, as play 1)
ESTIMATEDraft · setup TBD
Website visitor → alert
Act on intent same day
Clay/Apollo + n8n + Slack
$20–148 data + n8n €20/mo flat (ESTIMATE)
ESTIMATEDraft · setup TBD
Email+phone call blitz list
Phone-first outreach
Apollo
$176–234 (9 credits/contact, sourced unit price)
ESTIMATEDraft · setup TBD
Competitor-review targeting
Target accounts complaining about a competitor
Exa/web search MCP + Apollo
$25–40 (ESTIMATE; Exa cost unsourced)
ESTIMATEDraft · setup TBD
Founder-led 50/day personal emails
Highly personal low-volume outbound
Claude + Apollo
$20–36 (ESTIMATE)
ESTIMATEDraft · setup TBD
Sponsor prospecting for your newsletter
Find companies advertising in similar newsletters
Exa + Apollo + Claude
$25–40 (ESTIMATE)