ESTIMATEDraft · setup TBD
Competitor-review targeting
Target accounts complaining about a competitor
Exa/web search MCP + Apollo
$25–40 (ESTIMATE; Exa cost unsourced)
ESTIMATEDraft · setup TBD
Sponsor prospecting for your newsletter
Find companies advertising in similar newsletters
The stack
Exa + Apollo + Claude
Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.
Prompt / setup
Placeholder: this play is an outline, not a runnable recipe. A tested setup has not been supplied.
TBD — write and test before publishingCost breakdown
ESTIMATE$25–40 (ESTIMATE)
Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.
| Tool / unit | Price & assumptions | Source & date |
|---|---|---|
| Apollo email credit | ≈$0.020–0.026 / credit Email + phone uses 9 credits per contact. Third-party estimate; plan minimums not supplied. | coldlytics.com Third-party |
Unpriced components: Claude, Exa. No applicable unit price is supplied for this play. Do not interpret missing prices as free.
Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.
Expected results vs benchmark
PLACEHOLDER RESULTS · ESTIMATE / TBD
No measured outcomes are supplied for this play.
ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)
Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.
Source notes
Dataset checked: . Recorded claims have not been freshly verified.
- Apollo email ≈$0.020–0.026/credit; email+phone 9 credits (coldlytics.com/blog/apollo-io-pricing, 13 Oct 2026, third-party)
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Related plays
ESTIMATEDraft · setup TBD
Founder-led 50/day personal emails
Highly personal low-volume outbound
Claude + Apollo
$20–36 (ESTIMATE)
ESTIMATEDraft · setup TBD
Podcast/backlink outreach
Earn links and guest spots
Exa MCP + Claude + Instantly
$48–57 (ESTIMATE; data unsourced)