GTM Cookbook

Exa

Find relevant accounts, web mentions, and outreach opportunities.

Published pricing & unit estimates

Recorded from plays.json; not live pricing. Checked in the dataset 2026-10-16. Use each observation’s date below.

Unit prices not supplied. This cost cannot be independently reconstructed from the dataset. Verify vendor pricing before budgeting.

No verified per-lead cost can be derived. A subscription, API usage, or other service fees may apply.

MCP / CLI support

MCP named in play stacks; support not independently verified.

No tool-specific integration source is supplied. Confirm current support and permissions with the vendor.

Commercial links

No affiliate link is supplied for Exa. Pricing source links above are ordinary reference links.

Plays using Exa

ESTIMATEDraft · setup TBD

Competitor-review targeting

Target accounts complaining about a competitor

Exa/web search MCP + Apollo

$25–40 (ESTIMATE; Exa cost unsourced)

ESTIMATEDraft · setup TBD

Podcast/backlink outreach

Earn links and guest spots

Exa MCP + Claude + Instantly

$48–57 (ESTIMATE; data unsourced)

ESTIMATESetup supplied · untested

Reddit/X intent listening

Find people asking for your category

Exa/X search + Claude + Slack

$1–10 LLM (ESTIMATE)