ESTIMATEDraft · setup TBD
Podcast/backlink outreach
Earn links and guest spots
Exa MCP + Claude + Instantly
$48–57 (ESTIMATE; data unsourced)
ESTIMATESetup supplied · untested
Reddit/X intent listening
Find people asking for your category
The stack
Exa/X search + Claude + Slack
Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.
Prompt / setup
Supplied setup, not tested by GTM Cookbook. Review permissions and keep outputs as drafts.
Reply manually; never auto-post.Cost breakdown
ESTIMATE$1–10 LLM (ESTIMATE)
Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.
Unit prices not supplied. This cost cannot be independently reconstructed from the dataset. Verify vendor pricing before budgeting.
Unpriced components: Claude, Slack, Exa. No applicable unit price is supplied for this play. Do not interpret missing prices as free.
Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.
Expected results vs benchmark
PLACEHOLDER RESULTS · ESTIMATE / TBD
No measured outcomes are supplied for this play.
ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)
Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.
Source notes
Dataset checked: . Recorded claims have not been freshly verified.
- Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)
Related plays
ESTIMATEDraft · setup TBD
Sponsor prospecting for your newsletter
Find companies advertising in similar newsletters
Exa + Apollo + Claude
$25–40 (ESTIMATE)
ESTIMATESetup supplied · untested
Clay MCP account research in ChatGPT/Claude
Research top 50 accounts before outreach
Claude/ChatGPT + Clay MCP functions
$74–222 per 1,000 accounts (1–3 Clay credits each, ESTIMATE)