ESTIMATEDraft · setup TBD

Podcast/backlink outreach

Earn links and guest spots

The stack

Exa MCP + Claude + Instantly

Stack alternatives and non-tool inputs are preserved above; linked tools do not imply every integration has been verified.

Prompt / setup

Placeholder: this play is an outline, not a runnable recipe. A tested setup has not been supplied.

TBD — write and test before publishing

Cost breakdown

ESTIMATE$48–57 (ESTIMATE; data unsourced)

Preserved from plays.json. The title follows the per-1,000-leads template; use the actual unit above when this play counts accounts, replies, pages, runs, or months. Not a measured total.

Recorded unit prices and plan assumptions from supplied data
Tool / unit	Price & assumptions	Source & date
Instantly Outreach	$47 / month 1,500 credits stated in supplied data. Flat subscription, not a per-email price.	instantly.ai Vendor page in dataset 2026-10-16

Unpriced components: Claude, Exa. No applicable unit price is supplied for this play. Do not interpret missing prices as free.

Plan allocation assumes the stated volume. Minimum subscriptions, unused credits, taxes, human labor, mailboxes, domains, and verification can change the total. Supplied totals are not silently recalculated.

Expected results vs benchmark

PLACEHOLDER RESULTS · ESTIMATE / TBD

No measured outcomes are supplied for this play.

ESTIMATE/TBD; benchmark: AI email $420–780 per AE-accepted meeting (coldcalls.ca, 2026, vendor-published)

Benchmark source: coldcalls.ca (2026, vendor-published; exact report URL not supplied). $420–780 is per AE-accepted meeting, not per lead. It is context, not a forecast or proof this play works; it may not apply to non-email workflows.

Source notes

Dataset checked: 2026-10-16. Recorded claims have not been freshly verified.

Instantly Outreach $47/mo, 1,500 credits (instantly.ai/pricing, 16 Oct 2026)
Clay MCP GA in Claude, ChatGPT, Claude Code, Codex (clay.com/blog/mcp-for-reps); Apollo/HubSpot/Instantly/lemlist/HeyReach official MCP (knkoutbound.com/blog/gtm-cli-tools, Oct 2026)

Related plays

ESTIMATESetup supplied · untested

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Auto-classify replies, draft responses

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$1–5 LLM per 1,000 replies (ESTIMATE)

ESTIMATESetup supplied · untested

Reddit/X intent listening

Find people asking for your category

Exa/X search + Claude + Slack

$1–10 LLM (ESTIMATE)

ESTIMATEDraft · setup TBD

Event attendee follow-up

Convert conference leads

Clay + Claude + Instantly

$121–195 (ESTIMATE)